Working belief
A brand should not merely sell objects. It should give people new ways to see familiar things.
Building in public, imperfectly
Ideas before they become companies.
Ketanoo is Ketan’s internet workshop: products, experiments, unfinished thoughts and the occasional good mistake.
Current work
Things with a pulse.
Not a portfolio of polished outcomes. A record of ideas being designed, tested, broken and rebuilt.
Small bets
Experiments without permission.
Tiny tools and prototypes. Some may become products. Most exist simply because the problem was irritating enough.
Field notes
Thinking while making.
Short notes on creativity, commerce, culture and building things without pretending to know the ending.
The graveyard
Ideas that died usefully.
Failure, documented without the motivational speech.
Collaborate
Have an idea that is too strange for a normal meeting?
Send it over. Especially if it sits somewhere between design, technology, culture and commerce.
hello@ketanoo.com